February 2010

PIMEX KICKS OFF 2010 

REPORT FROM PHUKET BOAT SHOW
 

PIMEX got 2010 off to a flying start for us. We had seven boats at the show at the Royal Phuket Marina in Phuket, by far the largest number…and it paid off.
 
There was considerably more interest this year than in 2008 in our line-up. It wouldn’t have been too hard, mind you, with a Pershing 80’, a Pershing 72’ and a Ferretti 881RPH all lined up together. What a sight!! Add a Jeanneau Yacht 53 and Jeanneau 50DS Performance, both of which attracted great attention, plus a Riviera 43 Offshore Express and a Crownline 220LS Bowrider on the boardwalk, and customers and “tire kickers” alike had plenty to feast their eyes on.
 
Now in its seventh year—Lee Marine has been there from the start—PIMEX had a new look and format this year which seemed to go over well.

 
How Did We Do?
 
Pretty well, actually. We cannot divulge what we sold to whom yet, although the ink has dried on a large boat contract, but we can tell you that several good sales and strong enquiries accross the range was the result. This shows the value of going the extra meter to put our boats on the water and to do sea trials [ we did two, everyone else did none ] 

We believe by giving PIMEX such wholehearted support we will help it grow and become one of the regions most sought after boat shows. And oh, by the way, supermodel Naomi Campbell had a guided tour around the Pershing 80’ while here with her Russian billionaire boyfriend. Naomi didn’t buy anything.
 
Some Observations.
 
Josh Lee, Lee Marine
 
Our aim has been to grow PIMEX through strong commitment. This year was the biggest in our seven years of exhibiting. We are very pleased with the outcome both in terms of potential sales and the reaction of all those who took time to look at our boats. The PIMEX organizers are to be congratulated. Roll on to even bigger and better things next year.
 
Martin Holmes, Lee Marine.
 
The potential buyers seemed to be more serious at PIMEX this year. It may have been the prices, the timing after Christmas, a new wave of people coming to live on Phuket, the amount of boats on show. Whatever the reasons, we felt this show was a very positive sign for the future.
 
Denis Quartier, Jeanneau Asia Pacific, Shanghai, China.
 
Much more professional: more boats, less “real estate” stands. Lee Marine contributed to the success through its seven boat stands. Next year I would like to see at least one Prestige motor yacht at the show [Prestige is a brand owned by Jeanneau.] I was very happy with the way Lee Marine handled our sailboats [a Jeanneau 53 and Jeanneau 50]. As a general comment I think the circulation on the pontoons could be improved as well as on the dock [something for the PIMEX organizers to note.]
 
Alessandro Diomedi, Pershing.
 
Pershing’s New Market Development manager, who also attended the show from the company’s base in Italy, Alessandro Diomedi added: “ We were really pleased with the outcome from our participation. We met several interesting prospects who were mainly interested with the models of the higher range. I believe this was due to a number of factors. First, a more suitable timing in January with many residents and regular visitors still here on holiday; a location that delivers a stronger message to potential buyers about lifestyle on the island and a higher level of organization reached by our dealers Lee Marine on display with the largest and newest models from Pershing and Ferretti Yachts.
 
What’s Up Next?
 
As American talk show host Oprah Whinfrey once exclaimed: “There’s so much to talk about.” 

The Singapore event to welcome Asia’s first Pershing 80’ last November proved very useful in promoting Lee Marine at a very high end of the market. We are contemplating similar types of events in Thailand later in the year. 

Our new website http://www.leemarine.net/ will be an important marketing and information tool for you, the customers and subscribers to stay up to date with developments. We are increasing our public relations activity to bring you more targeted information about our services, products and general information. 

Of course our service department, by far the largest in Thailand and growing, wants to introduce new innovations such as the new incident reporting process to better service customers for warranty and non-warranty concerns. Josh will be attending most of the major European boat shows again this year to not only pick up new customers, but to observe the trends and test the wind on where the industry is heading. Are we climbing out of the recession more quickly than anticipated? Hopefully PIMEX’s success this year was a portent of things to come.

 


   

Dealership Office
The Boat Lagoon Marina Phuket
Contact: Martin Holmes
tel: 076 238 803
fax: 076 273 319
Email: martin@leemarine.net
Brokerage Office
The Boat Lagoon Marina Phuket
Contact: Andrew de Bruin / Marcus Overman
Mobile: 081 894 1530 / 081 968 1437
tel/fax: 076 239 729
Email: andrew@leemarine.net
Yacht Haven Marina Office
The Yacht Haven Marina Phuket
Contact: Jim Poulsen
Mobile: 081 891 3237
tel/fax: 076 206 260
Email: jim@leemarine.net
Pattaya Office
Ocean Marina Jomtien Beach
Contact: Mark Heath
Mobile: 0817879408
tel: 038 235 061 fax: 038 235 062
Email: mark@leemarine.net

www.leemarine.com