MEET THE CORPORATE TEAMS COMPETING IN ONE OF THE WORLD’S BIGGEST TRIATHLONS
Fifty of the world’s leading triathletes, including 25 Olympians, will compete for round two of the Super League Triathlon crown on 23rd and 24th September 2017, in Jersey, UK. They will be joined by teams of corporates, including Santander Group, UBS AG, First Names Group, Ravenscroft Group, and others looking to test themselves at the same event as the best triathletes in the world.
The men’s line-up will include Jonny Brownlee from the UK, rivals Javier Gomez Noya and Mario Mola Diaz from Spain, and Richard Murray from South Africa, as well as 20 other leading male triathletes. The women’s racing will see leading Brits including Jodie Stimpson, Lucy Hall and Non Stanford taking on Olympian Nicola Spirig from Switzerland, Olympic bronze medallist Erin Densham from Australia and the current American World Triathlon Series leader Katie Zafares, among many other leading female triathletes.
Expanding upon the Championship format, Super League Jersey will also feature a corporate triathlon event. Companies will be able to enter two Corporate or VIP teams to race in the ‘Corporate Mix’ format, on the same course as the professional athletes. The ‘Corporate Mix’ will allow companies to compete against each other, with the scores being a total of their teams’ sponsored pro athletes and their own team relays.
Super League Triathlon co-founder and Managing Director, Michael Dhulst, commented: “‘Corporate Mix’ partners will gain access to the world’s greatest triathletes, including Jonny Brownlee, and will enjoy unique corporate hospitality opportunities for their clients. Corporates will be able to race in their own teams with two of the world’s best triathletes, with corporate branding on the front of the race uniforms.”
The inaugural event in Australia gained world-wide exposure, reaching 388 million households on television, as well as nearly ten million video views and impressions on social media. As a result of this, in excess of five million pounds’ worth of media value was delivered to sponsors across live, packaged and digital content.
Super League Triathlon’s ground-breaking television and digital coverage will be even better at Super League Jersey, as they partner with leading sport and entertainment agency Lagardère. All racing will be broadcast live with programming distributed across international broadcast partners and digital channels making it easy for fans in any time zone to view programming live or on demand.
The continued attractiveness of Super League Triathlon was again demonstrated recently by the launch coverage of this year’s Jersey event, which reached almost 120 million people last month.
Susan Clark, Head of Marketing at Santander International commented: “Santander International are delighted to be involved with Super League Triathlon and look forward to welcoming everyone to Jersey in September.”
Andy Ruddy, Financial Director at global trust and corporate services provider First Names Group, commented: “It is fantastic that the world’s best triathletes are coming to Jersey to compete in an event of this calibre. First Names Group are thrilled to partner the highest profile event the Island has ever hosted and look forward to giving some of our ‘First Names’ the opportunity to compete in the Super League ‘Corporate Mix’ Cup which will be an incredible experience for all involved.”
Haydn Taylor, Managing Director of Ravenscroft Group’s Jersey offices said: “Ravenscroft is a significant sponsor of sport in the Channel Islands and we are proud to support some of the islands’ successful athletes including triathletes Jack Kennedy, Andrea Nightingale and Josh Lewis. We recognise talent, within the wider community and in our own teams, and are committed to nurturing it. The Super League Triathlon is a huge event for Jersey and we look forward to playing a part in showcasing the island to a global audience through the extensive media coverage the weekend will attract.”
Corporate Super League Triathlon partners have the unique opportunity to reward employees, excite partners and attract new business opportunities. Spectator travel packages will also soon be announced via Super League Jersey’s travel partner, Nirvana Europe.
About the Super League Triathlon
https://www.youtube.com/watch?v=sv_8ZZiwddU
Having personally competed in several Triathlon events around the world, I am really excited for this new format and proud to be on board as sponsor
Joshua Lee, Founder and Managing Director of Lee Marine
Pitting the world’s best triathletes across unique short course formats for big prize money in a closed league series, Super League Triathlon provides pulse-pounding action, superstars to root for, and a spectator experience without parallel.
Super League Triathlon is here to bring mainstream attention to triathlon and usher the sport into the big leagues of sport entertainment.
League Triathlon catapults triathlon into the hearts, minds, and living rooms of triathlon and sports fans worldwide. By offering incredible TV and digital content output with live race day television broadcasts, live race day digital streaming and Video on Demand content, we’ll be showcasing our Championship athletes and the sport of triathlon like never before.
Super League Triathlon features action-packed racing formats in dramatic locations and fan-friendly courses across Asia-Pacific and the Gulf. We’re committed to setting the gold standard experience for age groupers, professional athletes, and fans alike.
Super League Triathlon is here to bring mainstream attention to triathlon and usher the sport into the big leagues of sport entertainment
Super League Triathlon co-founder Chris McCormack
The Super League Triathlon Championship series feature the world’s best male and female triathletes racing under contract on a “closed league” competing for USD $1.5M in prize money and athlete incentives across Season 1. Championship athletes will race across five unique super-sprint race formats – ‘Eliminator’, ‘Enduro’, ’Equalizer’, ‘Sprint Pursuit’ and ‘Triple Mix’ – that provide plenty of action, drama, and entertainment for spectators and viewers alike.
The next generation of superstar athletes will have a chance at scoring a Super League Triathlon contract through Super League Triathlon qualifying races from 2018. As much as each Championship athlete is racing for the event and season prize money, they are also racing for next year’s contract!
Super League Triathlon Age Group
Triathlon’s unique mass participation base has driven much of its growth across the globe, and Super League Triathlon Age Group stays true to the sport’s roots while giving it a shot in the arm. With age groups for men and women from 18 years of age to 70+, triathletes of any age can race the 626 format — a 600m swim, 20km bike and 6km run — at Super League Triathlon events across Asia-Pacific and the Gulf. Super League Triathlon events also feature participation opportunities for all with junior events, fun runs and health and lifestyle events as part of the event weekend, inspiring new generations to take up the sport.